Bella Hadid Stars In Heaven By Marc Jacobs AW23 Campaign

Bella plays with an A.I. doppleganger.

Heaven by Marc Jacobs has enlisted Bella Hadid to star in its AW23 campaign as the brand pays homage to the iconic Marc Jacobs Kiki Boot.

Set before an A.I. landscape, the campaign showcases the brand’s latest offerings for winter with the introduction of the ‘Kiki Group’. The collection boasts an assortment of accessories and apparel based on the original Kiki design codes, even transferring the iconic boot buckle closure onto satin tops and mini skirts. The Cuffs Handbag rounds out the collection in both baby pink satin and black satin.

Bella Hadid for Heaven By Marc Jacobs AW23, photography by Carlijn Jacobs.

Shot by Carlijn Jacobs, the campaign features designs by artist Eri Wakiyama, designer Linz Shelton and tattoo artist Keegan Dakkar as the brand ventures further into the multifaceted and ever-expanding Heaven Universe and explores iconic pieces from the brand. 

Bella Hadid for Heaven By Marc Jacobs AW23, photography by Carlijn Jacobs.

Eri Wakayama transcribes her characters and designs onto garments flaunting her specialisation in watercolour and acrylic compositions as a contribution to her membership in the heaven community. Linz Shelton reimagines a Y2K favourite the Cuffs Handbag, in an ice-grey colourway with industrial-grade handcuffs.

Available at marcjacobs.com

Words by Lily Pattison.

Bella Hadid for Heaven By Marc Jacobs AW23, photography by Carlijn Jacobs.
Bella Hadid for Heaven By Marc Jacobs AW23, photography by Carlijn Jacobs.
Bella Hadid for Heaven By Marc Jacobs AW23, photography by Carlijn Jacobs.
Bella Hadid for Heaven By Marc Jacobs AW23, photography by Carlijn Jacobs.
Bella Hadid for Heaven By Marc Jacobs AW23, photography by Carlijn Jacobs.
Bella Hadid for Heaven By Marc Jacobs AW23, photography by Carlijn Jacobs.
Bella Hadid for Heaven By Marc Jacobs AW23, photography by Carlijn Jacobs.
Bella Hadid for Heaven By Marc Jacobs AW23, photography by Carlijn Jacobs.
Bella Hadid for Heaven By Marc Jacobs AW23, photography by Carlijn Jacobs.