The streetwear label lands in Selfridges.

With just a few months left to go (gulp), 2015 has already proved itself as a strong year for streetwear labels going IRL in the UK; Billionaire Boys Club opened a bricks and mortar store in Soho back in February, followed by fashion agency a number of names* debut in May.

Now A Bathing Ape (BAPE) has gone and opened its first European shop in shop in Selfridges, which is surely another #winning situation for the capital, right?

“We hope (this) will provide a refreshing shopping experience, not only to fans of the brand, but also those who are new to it,” offers I.T.’s VP of International business, Deborah Cheng, of this latest arrangement.

The new offering boasts a mix of typical BAPE pieces, plus several in-store exclusives; peep it now.


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