“A lot of people who wear them now have memories from when they were younger,” reported Lola Chatterton of the Baby-G last month (here).
The association between the brand and nostalgia no doubt has played some part in its current resurgence – celebrating 21 years in 2015 – while it definitely has a starring role in the brand’s new hook up.
Collaborating with The Digi Fairy (Eve Lee’s London based tech agency, they’ve worked with Ashley Williams and My Flash Trash amongst others), Baby-G today launches #BABYGTIMESTAMP.
Like the home videos that make it onto ‘You’ve Been Framed’ or the old holiday snaps your grandparents fill the mantelpiece with (but better), the new app adds the time, location, mood and temperature to your image – pets too, if needs must – to ensure each Kodak moment is both sensory and visual.
“Baby-G really pioneered wearable technology in the 90’s,” offers The Digi Fairy, “so it’s a real privilege to have created Baby-G’s first app.”
Available now from iTunes as well as the brand’s online store, the app is pretty much the ultimate creator of a green eyed monster. Enjoy.
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