The menswear designer sets up shop in her native Denmark.

In the first half of 2014 Astrid Andersen presented two mainline collections on schedule at London Collections: Men, produced a capsule range for stores Wild Style and GR8, and successfully collaborated with high street honey, Topman (read the interview here).

Now in the latter half of the year she is embarking on perhaps her biggest venture yet: her debut shop.

Following a different model of business to LC:M counterparts like Matthew Miller and Kit Neale – both labels which have opened e-commerce stores in the last ten months – Andersen has forgone the web (sort of, a list of stockists stands where a ‘buy now’ platform might on the site), opening real life doors today.

“I wanted to create a space where my customers can come for a comprehensive window into the brand spanning everything that we do,” the Danish designer says of the space’s purpose.

She continues, “I want people to visit the store and feel that they’re a part of the brand on a personal level to communicate our strong ethos that the brand exists for and because of our customers and fans.”

Based at Jagtvej 19, near the brand’s Copenhagen studios, the flagship – decked out in Scandi wooden furniture and accessoried with green plants – will be open every Saturday, selling current season pieces as well as a made-to-order fur selection; the latter being a favourite amongst clients such as Drake and Rihanna.


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