Aries Arise Shakes Off Reality And Embraces AI With Malibu

Aries has partnered with Malibu Rum for a groundbreaking new campaign and collaboration that champions AI technology for an ethereal campaign and capsule collection.

Celebrating the spirit of freedom and self-expression that both brands hold dear, Aries and Malibu gave free rein to the Aries’ in-house design and graphics team and AI Image Maker Omar Karim for the otherworldly campaign. 

Evocative of warm California nights, Aries x Malibu embodies a sense of hyperreality and the unattainable spirit of an endless summer. 

The six-piece collection consists of two classic short-sleeved tees, one of which has been dip-dyed in London, and both emblazoned with the new Aries x Malibu dual-branded logo. The collection also features a dip-dyed, branded string vest, a hand-sprayed, airbrush trucker cap, and an Aries premium varsity jacket featuring hand-embroidered patches. The brands also teamed up with London’s own Milk & Honey to create bespoke Aries x Malibu grillz in crystals and gold. 

“Aries has always appealed to me – their ability to subvert norms in a positive way brings a new and refreshing lens on street culture. From the moment we met Sofia and her team, we knew the collaboration was going to be insanely good – they could help us animate the optimism of Malibu in a way we’ve never done before” said Tad Greenough, Global Chief Creative Officer at The Absolute company.

“There’s no doubt that it was a roller coaster ride” said Greenough of using AI, “[it’s] something we think has unlimited potential to push creativity forward.”

Available exclusively at the Aries flagship Soho store and online at ariesarise.com