Aries and Reebok have unveiled their second partnership of the year, dropping a spotlight on the iconic Instapump Fury 94.
Debuted in September 1994, the original silhouette continues to grasp its futuristic edge, identified by its innovative, laceless split-toe design. Over the course of its history, the model has evolved over a range of colourways, collaborations and technology tweaks, amassing a cult following across generations of streetwear aficionados.
This time round, Reebok embraces the playful spirit of Aries, revealing a metallic silver and classic black take on the shoe. Elevated by its Synthetic Nappa Leather bladder, custom mesh detailing and Aries heel clips, the campaign is shot through a vintage lens. A love letter to the 80s and 90s, the collaboration harks back at the shoe’s original, vibrant tropes with its Fluro yellow and orange treads, alongside a highly-stylised, vintage campaign.
Executed in a collector’s black box with gold detailing, the release marks a new milestone for Aries and Reebok, opening up the new year with a spring in their step.
The Aries x Reebok Instapump Fury 94 collection will be available to purchase tomorrow on AriesArise.com, with a larger global launch on Reebok.com and select retailers on December 12 at 10 AM EST.
