Taking the simplistic moniker ‘A.P.C. Music T-shirts’, the French label’s new line-up is a subtle four piece collection in collaboration with, as the above would suggest, musicians.
The project is the latest nod to an industry Jean Touitou has long partnered; way prior to sell out hook ups with Kanye West and some time before Maison Kitsuné picked up the gauntlet, the brand boasted its own record label, ‘A.P.C. (Section Musicale), while an in-house recording studio landed at the rue Madame head office in 1998.
Launching in a week’s time, the four tees are comprised of previously unpublished album artwork (courtesy of Air’s Nicolas Godin), Étienne Daho’s collaboration with Pierre et Gilles, and a space themed number by Flavien Berger; Simon Mény and Pierre Rousseau of Paradis meanwhile, went the band merch route using IRL dates from their 2015 tour.