Don’t let anybody ever tell you sexy and sustainable don’t go hand in hand. Who wouldn’t be turned on by a wardrobe of timeless classics that support fair trade and a responsible carbon footprint? You get it, and so does Queer Eye’s food and wine expert turned best selling author and now fashion designer, Antoni Porowski.
A well documented devotee of the LA based premium denim brand, Antoni actually connected with J BRAND over Instagram and a pair of his favourite Mick Skinny Fit jeans. J BRAND’s reputation of enduring classics teamed with Antoni’s penchant for graphic tees and elevated basics laid the foundation for an alluring ten-piece capsule of leather, denim and artful prints and slogans. Designed during the global pandemic with a desire to escape sweatpants, the collection was built for a permanent space in your closet.
"Leave it to me to launch a capsule collection with J BRAND during a global pandemic where most of us have nowhere to be but home on the couch", says Antoni of the capsule, "but here we are. Fortunately, these pieces – like my go-to skinny silhouette in three classic denim washes and my matching leather pant and jacket getup (naturally) – are as classic as mozzarella sticks and timeless enough to last beyond the days of social distancing and sourdough starters. As a longtime J BRAND fan, I'm excited to launch this collaboration with my favorite denim brand filled with staples I love and that I hope you will too."
A deeply personal capsule, consisting of six singular pant styles, a leather trucker, bomber jacket and two graphic tees, it's clear that Porowski looked to his own wardrobe for inspiration. With sustainability at the heart of the collaboration, J BRAND x Antoni boasts a 90% reduction in water use with the brand’s coveted, innovative technological Eco Wash, recycled thread, premium organic cotton and responsibly sourced leather.
Check out the campaign video below, where we catch a glimpse of Antoni with his rescue dog Neon and giving himself an impromptu buzzcut.
J BRAND x Antoni is available today as part of the Fall 2020 collection, visit jbrandjeans.com
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