A fresh bag collab from Alexandre Mattiussi...

Founded by and named after it's Creative Director Alexandre Mattiussi back in 2011, with the simple aim of creating clothes his friends would wear, for a Parisian runway brand, AMI is refreshingly low key.

Offering easy to wear looks that range from t-shirts and jeans to full suiting, with smart and colourful twists, AMI presents an idea of luxury that’s more knowing than saying. Quietly confident, we actually envisage it's perspective on the aspirational, to be more of a cheeky wink.

Rooted in fit, fabrications and utility, the label is now conquering the casual bag market, by teaming up with U.S backpack favourites Eastpak.

Available through the labels online store now, and shops from July 10th, the sturdy looking selection, that features brightly coloured hardware and branding accents, perfectly complements the light 90’s flavour of January's Autumn / Winter ’17 show.

An aesthetic that's also echoed in the ranges brilliantly bold new promo visuals.



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