Acne Studios Unveils The Musubi Campaign

Acne Studios has enlisted New York-based artist Talia Chetrit to shoot a new campaign for the brand’s signature Musubi bag. An extension of Chetrit’s work exploring themes of intimacy and sexuality, this photo series captures the Musubi bag worn on nude male dancers’, whose bodies Chetrit resemble the figurative qualities of the bag. 

Acne Studios has enlisted New York-based artist Talia Chetrit to shoot a new campaign for the brand’s signature Musubi bag. An extension of Chetrit’s work exploring themes of intimacy and sexuality, this photo series captures the Musubi bag worn on nude male dancers’, whose bodies Chetrit believes resemble the figurative qualities of the bag. 

Acne Studios’ Creative Director Jonny Johansson invited Chetrit to collaborate on the project as a long-time admirer of her work, “she treats everything in a singular, very personal way” he said. “This project was her idea entirely – we just sent her some bags to photograph as she wished.”

Through these images Chetrit explores the evocative relationship and contrasts between skin and leather, spotlighting the emblematic Acne Studios Musubi bag. Crafted in Italy from 100% cow leather, the Musubi bag is characterised by a twisted knot motif which takes inspiration from the traditional obi sash. Available in four sizes, SS22 introduces two new iterations fo the Musubi bag for the season:: a Musubi micro tote bag and a Musubi shoulder bag

Visit acnestudios.com