The British Fashion Council (BFC) has announced that rapper and fashion icon, A$AP Rocky, will be honoured as a Cultural Innovator at The Fashion Awards 2024 (TFA) presented by Pandora, taking place tonight at the Royal Albert Hall, London.
TFA, organised by the BFC, is a key fundraiser for the BFC Foundation and celebrates the role of fashion at the intersection of culture and entertainment, spotlighting creative talent and telling the stories of the year in fashion. The Cultural Innovator Award celebrates a leading innovator and imagemaker in the entertainment industry, who over the course of the year, has created viral fashion moments which have had a profound impact on the fashion industry and wider culture.
Rocky is widely regarded as a new era fashion maven and has been a part of many high-profile commercial campaigns including Bottega Veneta, Calvin Klein, Gucci, Courvoisier, Dior, Mercedes Benz, Moncler, Guess and Fenty Skin. Rocky’s creative agency AWGE recently launched partnerships with Marine Serre, Amina Muaddi, Selfridges, JW Anderson, MTV and more. In June this year, Rocky made his Paris Fashion Week debut with his highly anticipated show A$AP Rocky: AMERICAN SABOTAGE.
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Caroline Rush, Chief Executive, British Fashion Council: “We are thrilled to honour A$AP Rocky with the Cultural Innovator Award tonight. Rocky has had a resounding impact on the creative industries and popular culture this year – from his Paris Fashion Week debut to designing the retro futuristic neighbourhood in the Moncler’s The City of Genius in Shanghai. Through these collections and the promotion of his upcoming album ‘Don’t Be Dumb’, he has firmly positioned himself at the intersection of culture and innovation. We are also incredibly grateful for his continued support of UK designers and retail.”
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