Lena Waithe stars in the campaign...
An electronic music producer and DJ from London. One of many, but with a very distinctive sound, Om Unit has already captured the minds of beat fanatics with his work to date. Style-wise you could say ‘post-genre’ or just ‘electronic beats’. Genres are like borders, rapidly becoming obselete when we see the world today as having an ever-increasing merging of styles and influences. Put simply, it’s electronic music. Jim Coles previously worked under the name 2tall, as a competitive DJ (DMC/ITF etc.), a live performer in the UK and Europe, working with turntable and samplers, and producer of several albums, including 2007’s ‘Beautiful Mindz’, a project put together with Dudley Perkins and Georgia Anne Muldrow. Other albums include ‘Shifting Tides’ (2004) and ‘The Softer Diagram’ (2008). Beyond that, his work with Dented Records led to productions and collaborations with UK rap acts, such as Foreign Beggars, Jehst, Kashmere and Kyza, as well as production and turntablist work on the ‘United Colours of Beggatron’ album.