The full potential for the internet as a musical tool has yet to be fully exploited.
Established musicians are too old, too ingrained in traditional practise to absorb new technology. If the true worth of the world wide web is to be discovered, then it will be done by younger artists, people brought up in the trail of the internet explosion.
People like Marcel Everett. Recording under the name xxyyxx the Florida artist uses programs he has downloaded, with his initial tracks being placed online for fans to consume.
The results have been staggering. Breakthrough track 'About You' has notched up some eight million views on YouTube with it's Jeff Vash directed video (try it yourself in the player below) while touring commitments have taken the producer around the globe.
Set to play London venue KOKO on May 4th, ClashMusic have a pair of tickets to give away.
To stand a chance of winning, just tell us who directed the video for 'About You'.
Competition closes on May 1st.