The World Cup shines renewed light on the country lucky enough to play host.
Aside from this, the tournament brings with it a flood of interest far beyond sport. Beats By Dr. Dre pieced together a new advert, and utilised a track which paired X Ambassadors against Jamie N Commons.
The gravel voiced South Londoner has been pushed to global recognition, with the advert featuring everyone from Cesc Fàbregas to Nicki Minaj.
Since then, the track has been remixed by Jay Z and placed on the Radio 1 playlist. If you ask us, though, the original is still the best...
Check out the full video for 'Jungle'.
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'Jungle' is set to be released on August 4th.