The Weeknd - Pretty

Directed by Sam Pilling
The Weeknd

Abel Tesfaye dwells in the shadows.

The producer's smoky, dis-integrated take on R&B is fractured, mysterious. Avoiding any direct statements, The Weeknd thrives on allusion, on suggestion.

Which makes this new video all the more shocking. 'Pretty' is an intense ode to a former love, and director Sam Pilling picks up on these darker emotions.

Featuring Abel Tesfaye, the producer leaves an airport and goes for some Chinese food before the clip takes a twisted turn.

Featuring nudity and violent elements, it culminates in a bloody murder as The Weeknd seemingly continues to develop a cold, harsh persona in his videos.

Watch it below.

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