Prison can fundamentally change a person.
Upon their release, a prisoner can struggle to fit back into civilised society, forever bearing the stigma of being a convict.
Rick Ross, though, is here to help. The new video for the rapper's Lil Wayne bolstered cut 'Thug Cry' features a prisoner, played by actor Wood Harris, leaving jail after completing his sentence.
Told in flashback, Harris muses on his life of crime and his subsequent incarceration. Rick Ross is on hand, though, to make things all better - and deliver a Rolls Royce.
True to life? Well, Rick Ross did work in a Florida correctional facility, after all...
Watch it now.
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Rick Ross is set to play London's Roundhouse venue on May 18th.