The 60s remain one of pop's true fulcrums.
A period of immense upheaval, it's styles helped to define how youth culture would operate.
So when The Franklys wanted something fun, something instantly recognisable for their new video, they turned to the 60s.
But then, it only matches their music. Fun filled garage rock with a pop twist, The Franklys have a feminine edge which sets them apart from their more laddish contemporaries.
A four piece who reside in London, new single 'Puppet' is a scream-along rant with a dark edge - just listen to Jennifer Ahlkvist shriek: "you never wanted me, you kicked me to the ground and left me there to die..."
Partially inspired by cult flick 'Blow Up' the video also draws on pop art prints for the group's stylish dresses. A fun romp, it was directed by Nicole Pinto and Matt Waghorne - watch it below.
The Franklys are set to play a single launch on April 2nd at The Barfly, London.