There are few more British sights than the traditional seaside resort.
Ponies on the beach. Hankies on the head. Coins in the machine. Cheap gifts tumbling out after a blur of thumbs.
Based in London, Storms decided to head to the seaside for their new video. Spending the day at the coast, the band mixed the traditional - band shots, staring meaningfully into the camera - with something rather more idiosyncratic.
Playing with games at the resort, these scenes seem to bring out the chemistry, the relationships inherent in the band. It's fun to watch: Storms look and feel like a 'band', like four people working together on a shared goal.
Even if that goal is beating a slot machine or winning at Dodgems. We've all been there...
Watch it now.
Directed by Kell Mitchell
Director of Photography: Leo Williams
Editor: David Warren
Colourist: Julien Biard @ Finish Hair / Make up: Kar Fakiel
Produced by Ricky Mason
Special thanks to Sarah Rhodes @ Marketing Blackpool, Racing Knights Derby, Kirsty McKenzie, Charles Gillett, Keith Bourton and to all the wonderful people of Blackpool, thank you
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Storms are set to head out on tour later today. Check out the full list of shows below:
18 Bristol Thekla
19 Nottingham Bodega
21 Birmigham Sunflower Lounge
22 Liverpool Shipping Forecast
23 Manchester Soup Kitchen
24 Glasgow Art School
26 London Hoxton Bar & Kitchen
27 Brighton The Hope
4 London KOKO