Pop's symbiotic relationship with everyday life seems to have been severed.
Glancing at the charts, there are few with the down to earth charm of, say, Boy George amidst the parade of talent show kids.
Secaina Hudson though, is different. Sassy, smart, street level pop penned by someone young enough to not know any better, here output to date has caused no end of ripples online.
New cut 'I Ain't With You' is a break up song, with Hudson seemingly relishing in telling her ex where to go. The visuals are basic - but then, that's the point.
Shot by Joseph Sinclair, the London artist's personality gleams from the screen.
Watch it now.
- - -
Find Secaina Hudson on Facebook.