Brighton is a continual creative churn.
The South Coast city boasts a quite absurd number of musicians, each vowing to push things forward in their own right.
Morning Smoke are, in many ways, another name on the gig listing. But with their songwriting, the sheer emotion of their craft, it won't be long until they reach a far wider audience.
'In Euphoria' opens with downbeat piano chords and a faint, trembling voice. Comparisons could be made to Perfume Genius, or even Montreal duo Majikal Cloudz.
However the chorus suddenly crunches in, with Morning Smoke developing a real taste for arena anthemics.
Check the video out now.
Morning Smoke are set to play London venue The Social on July 23rd.