The growth of the internet means that, feasibly, record labels can spring up anywhere.
Just look at Lost Map Records: helmed by The Pictish Trail, the imprint is housed in a caravan on the remote Scottish island of Eigg.
Mustering a broad ranging roster, the imprint has launched its 'postcard singles' series. Unique physical postcards which contain a download code, these limited edition releases allow fans to access a plethora of bonus material.
Monoganon match noise with melody, shrewd songcraft with all out abandon. Debut album 'F A M I L Y' arrived last Autumn, a well of outrageous ideas and no small amount of volume.
New single 'All You Need To Know Is Now' is set to gain a postcard release, with Lost Map bundling in all manner of added treasure. For now, Clash can unveil the video and - predictably - it's mighty special...
Carefully shot, the vivid colours of the clip are matched to an energetic live performance which aptly matches the Glasgow band's visceral music.
Check it out now.
Purchase Monoganon's 'postcard single' HERE. Catch the band at the following shows:
20 Brighton Hotel Pelirocco (w/ The Pictish Trail & Tuff Love)
21 Coventry Coal Vaults (w/ The Pictish Trail & Tuff Love)
22 Winchester Railway (w/ The Pictish Trail & Tuff Love)
24 Preston Old Continental (w/ The Pictish Trail & Tuff Love)
25 Glasgow Bowler's Bar (matinee w/ The Pictish Trail & Tuff Love, part of East End Social)
18-20 Isle of Eigg Lost Map's Howlin' Fling (w/ full Lost Map roster + special guests)