Part of Luke Sital-Singh's appeal, part of the reason behind his rise is his accessibility.
The rising London artist writes for everyone, with his strident, Springsteen-informed material focussing on everyday scenarios yet delivered with a real intimacy.
New single 'Greatest Lovers' is a case in point. A driving, powering track, Luke Sital-Singh matches his smooth vocals against a stirring, powerful relationship.
Out on April 14th, the track premiered on 6Music a few moments ago, and Clash can now deliver the video to fans.
An alternative Bonnie and Clyde love story, it focusses on a pair of glamorous armed robbers. Juxtaposing their youth with fading middle age, Luke Sital-Singh makes several guest appearances as an impartial observer, choosing the most unglamorous of roles.
It's a fun, romantic clip. Watch it now.
'Greatest Lovers' will be released on April 14th.
Luke Sital-Singh has confirmed the following shows:
27 Birmingham Hare and Hounds
1 Liverpool Leaf
2 Manchester Ruby Lounge
3 Newcastle Cluny
4 Edinburgh Electric Circus
5 Glasgow King Tuts
7 Leeds Holy Trinity Church