Premiere: I Am A Camera - Lost In Love

Adorable synth pop...

Sweden has developed a rich, distinctive musical identity.

It's one based on electronics, on a developed pop sensibility which extends beyond the charts and into the clubs, the art spaces.

Plotting their next single, I Am A Camera decided to up sticks and fly out to Gothenburg. Working with Jonas Quant, the results are deceptively dark and utterly delicious.

All glistening production and metallic sheen, 'Lost In Love' is a tale of lust and devotion, of losing yourself to feeling.

Yet there's a sense of menace here, with an underbelly of seduction and deception running through I Am A Camera's songwriting.

Check out the video now.

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'Lost In Love' is set to be released on April 29th.

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