Premiere: Heyrocco – ‘Build It Up’

Crisp songwriting with a punk edge...

Heyrocco hail from South Carolina, a cradle of the South and a hub for Americana.

Yet the band sound nothing like this. Adept songwriters, their crisp sense of melodics is matched to a crunching, almost punk-like sense of energy.

New EP 'Waiting On Cool' was overseen by Brendan Benson, and it's a succinct introduction (if any were needed) to their world.

Clash is able to premiere the video for 'Build It Up' – gilded songwriting set against visuals that have a real darkness to them.

Opening with friends laughing, the film seems to echo the student risings that led to the events of Tiananmen Square in China.

Check it out now.

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