Jocie Adams is a woman of many talents.
Formerly a fixture with American indie rock outfit The Low Anthem, the songwriter then decided to become a researcher for NASA.
Somewhere along the line, Adams found her thirst for creating music re-ignited. Forming the new Arc Iris collective, the singer was able to build a vehicle with which to hinge her new ideas on.
"The changing aesthetic of The Low Anthem left me exploring more new instruments rather than honing in on the instruments I became most connected to: clarinet, piano and my vocal chords (an instrument I hardly knew could exist before joining The Low Anthem). In addition, I became more and more anxious to invest myself in the lyric writing process. In an effort to be true to myself and what excited me, I decided to move on and create a musical world that allowed me to reach for a new set of goals."
Lush, languid Americana with a soft, feminine feel, Arc Iris are set to release their self-titled debut album through Bella Union on March 31st. Ahead of this, Clash is able to showcase the video for new cut 'Whiskey Man'.
A strange, ethereal and engrossing work, the video for 'Whiskey Man' matches Arc Iris' music every step of the way. Opening with Jocie Adams strumming an acoustic guitar whilst perched on a makeshift raft, it's a softly surreal clip, simply yet beautifully shot.
Watch it now.
'Arc Iris' is set to be released on March 31st.