Homelessness isn't a crime.
Falling on hard times, losing your way... these are things which happen to us all at some point in our lives, while the recent economic downturn has contributed to a rapid rise in the amount of people sleeping rough on British streets.
It's an issue which Outfit have decided to tackle head on in their new video. 'I Want What's Best' is a drifting, contagious piece of electronic pop music, the sort of sweet / sour, melancholic / melodic confection which Hot Chip do so well.
Out now, 'I Want What's Best' has received some moving visuals. Interviewing a street performer who battled with homelessness for years, footage of his life is matched to their lilting music.
A note from Outfit:
"John is a guy we've all seen around Liverpool for years. I used to see him on the bus getting changed into his outfit and entertaining the kids, pulling faces and generally looking awesome and weird. When we approached him to be in the video and got talking it turned out he'd a pretty interesting life which had seen him living on the streets and eventually turning his life around through performing. It all chimed pretty well with the song's preoccupation with the many lives you can lead through the decisions you make. John is totally clean now and has a partner, he lives in a nice flat with a beautiful kid called Rhys whom he loves very much. It's been great to get to know him".
Watch it now.
- - -
Outfit's debut album 'Performance' is set to be released on August 11th.