There's a strain of British pop music which is deeply cerebral, off kilter and more than a little odd.
Born from the art schools, some had thought it extinct. Yet here we are, in 2014, devouring a single as infuriatingly contagious and downright odd as 'Ads'.
Out on June 9th, MOVIE's new single matches the early, carefree spirit of Franz Ferdinand with the more playful side of XTC. It's defiantly English, both in its delivery and message - how vulgar capitalism is, after all.
Backed by a new video, you can check out those all important visuals below.
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MOVIE have confirmed details of a single launch party at London venue the Old Blue Last on June 4th.