Lana Del Rey has always paid close attention to her visual output.
Sure, the music has to be immaculate - but then, so are the photo shoots, the album designs and the video work.
New single 'West Coast' is an imposing return, representing Lana Del Rey at her most brooding. Now the visuals have arrived online and - predictably - they're spectacular.
Opening with a flurry of romantic gestures, it gives the appearance of a glossy shoot for a fashion magazine.
Suddenly, Lana Del Rey appears - and she's in flames...
Check it out below.
Lana Del Rey's second album 'Ultraviolence' will be released later this year.