The internet has given the humble music video a shot in the arm.
Now a vital promotional tool once more, artists are grabbing these budgets and turning them into hugely creative vistas.
Each clip from Jungle seems to surpass the last, matching a simple concept to a contagious dance routine. With their debut album (Clash review HERE) due to be released on Monday (July 14th) the band have now unveiled another video.
A true highlight of their upcoming LP, 'Time' has a Stevie Wonder buoyancy, a classic pop song with a soulful twist. The video follows two older dancers, as they emerge from their slumber and face another in competition.
Who will win? Find out now...