Some people take pop very seriously indeed.
Take JUCE. In the wrong hands, their R&B soaked 90s style flavours could come off as lightweight, almost throwaway.
However the band's songwriting, the production seems to capture that ineffable which flows through the very best pop music.
Like En Vogue re-tooled for the 21st century, new single '(H)ours' features Georgia, Chalin and Cherish on incredible form.
Directed by Kate Moross, you can watch it now.
- - -
'(H)ours' is out now.