Sure, countless modern guitarists are in thrall to Dinosaur Jr but imagine if there was an actual religion devoted to J Mascis?
We'd all have flowing white locks, speak rather slowly and wail on the axe. Well, that's essentially the premise for the new clip from the legendary guitarist.
'Every Morning' appears on J Mascis' wonderful new solo album 'Tied To A Star', a gentle, elegiac piece of songcraft with a wonderfully weary tone.
The video picks up on the disappearance of a mysterious 70s cult, using 'lost' footage to show J Mascis as the cult leader and co-star Fred Armisen as the government official trying to bring him down.
Check it out now.
Related: Foundations: J Mascis