A renowned comedian, Peter Serafinowicz might seem - on the surface, at least - to be an unlikely choice to direct a pop video.
Yet the film maker has carved out a unique collaboration with Hot Chip. Directing two videos for the group, Peter Serafinowicz has built up a relationship which matches his vivid imagination to material from recent album 'In Our Heads'.
Once again stepping into the breach, Peter Serafinowicz directs the clip for 'Don't Deny Your Heart'. Featuring Hot Chip playing a football game on their computer, the match takes a turn for the surreal when the players down tools and fall into one another's arms.
Quick quote from the director: "This is what football is all about".
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'Don't Deny Your Heart' is out now.
While you're here... earlier this year Clash grabbed Peter Serafinowicz and Hot Chip's Felix White for our Personality Clash feature. Containing some revealing vignettes about the construction of a pop video, you can read their musings HERE.