Outlandish solo artist and Super Furry Animals frontman Gruff Rhys has unveiled his new video ‘American Interior’ which is the title track from his forthcoming album.
Following the success of 2011’s ‘Hotel Shampoo’, Gruff Rhys' fourth solo LP is due to hit stores on May 5th. Alongside this, the Welsh songwriter will also be releasing an app, book and film to accompany the record.
Directed by Dylan Goch, the video is a colourful representation of Rhys’s 2012 tour of America in search of the remains of Jon Evans.
Evans (1770-1799) a Welsh farmhand traveled to America inquest of a Welsh-speaking tribe known as ‘The Madogwys’. Evans is incarnated in nomadic puppet form in the video, mastermind Rhys noted: "No special effects, colour tints, filters or animation were used in the editing - it's all pretty much as it happened. You had to be there - and now you can!"
Watch it now.
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Due for release on May 5th, Gruff Rhys will launch the album with a one off show at Cardiff's Acapela venue.
Alongside this, the Welsh artist will be performing a week-long residency at London's Soho Theatre. Running between May 5th - 10th, the music will be accompanied by a powerpoint presentation on the life of John Evans personally narrated by Gruff Rhys.
2 Cardiff Acapela (sold out)
5 - 10 London Soho Theatre (sold out)
Words: David Weir