Everything Anne-Marie seems to turn into a phenomenon.
Whether she's guesting on a number one single or scorching up the charts on her own, the pop newcomer has that golden touch.
So when the video for 'Ciao Adios' hit the web Clash was fairly confident it would break the internet.
Only online for a few days, it's rapidly becoming a viral phenomenon - colourful, brash, confident, and infectious.
Tune in now.
Related: Next Wave - Anne-Marie