Tension, release...
'Bitch' screenshot

The working week - the kind of capitalist behaviour we base our lives around - is fixated with tension and release.

Five working days, then a two day weekend. It's an equation which shapes us, which seems to be entwined with our DNA.

Allie X explodes these definitions with her new video 'Bitch'. Let's allow the newcomer to explain herself:

"My shadow and I have come to an understanding. I can no longer deny his #Xsistence nor can I suppress her instincts. I know this because I have tried. I really have. Our approach is quite domestic: Early bedtimes, frequent simple meals and bite sized portions. In #Xchange, a few times a week, we go to the circus. A dangerous, but necessary descent. How do you live with yourself? #Xchange".

"Become an #Xhibitionist by publicly #Xposing the parts of yourself that are normally kept hidden. Create a video, image, GIF or remix inspired by BITCH and tag it #bitchXart, and I will put it in the #Xhibit."

An intriguing pop experiment, you can check out the video for 'Bitch' now.


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