The artists revealed 15th - 19th Feb

So who said punk was all Harley boots and thigh high dagger heels? Clarks role within the history of music comes alive once more with bands playing at their pop-up shop at 101 Regents Street, London.

Clash has teamed up with Strummerville to bring the following unique, live and originals sets at 1pm and 6pm across five days of the project.

Tuesday 15th Feb
1pm: Pete and the Pirates
6pm: Real Fur

Wednesday 16th Feb
1pm: Nimmo and the Gauntletts
6pm: Summer Camp

Thursday 17th Feb
1pm: Fyfe Dangerfield
6pm: The Riff Raff

Friday 18th Feb
1pm: The Supernovas
6pm The Pierces

Saturday: 19th Feb
3pm: The Joker and the Thief
6pm: Cloud Control

The shop will sell limited edition collaborations for SS11, including collaborations from Millerain and Laura Ashley. There is also a limited edition Festival Boot collaboration that comes in the Desert Boot, Wallabee and Natalie styles. £2 from every pair sold will be donated to Strummerville.

Stripped back and acoustic sets will be played to fans and shoe gazers alike in the intimate setting of the shop, fans can get up close with their heroes before Clash delve deep with a series of interviews.

Clarks has been all about the music recently, creating a joint venture shoe with Liam Gallagher's Pretty Green clothing label. But without the brand dabbling itself, Clarks have their own niche in musical history as musicians rocked their footwear often.

A quick look at Jamaica reveals a deep root in their lyrics: “Some come from Portland, some from Saint Elizabet-a / Some inna Clarks some inna battered crepes”: unknowingly, Josey Wales, 80s Kingston-11 dancehall singer chronicles how Clarks were the uptown ranking choice for the Jamaican public.

So where do Strummerville fit in? Well it's their spirit of DIY that rings loud. Strummerville is a registered charity that aims to create new opportunities for aspiring musicians. Set up by friends and family of Joe Strummer the year after his death (Strummer passed away in 2002, the charity was set up in 2003), the charity seeks to reflect Strummer's unique contribution to the music world by offering support, resources and performance opportunities to artists who would not usually have access to them.

The charity’s work comes in many forms – from helping bands to record and release music, giving bands rehearsal space – with studios currently set up at the Roundhouse in London, under The Westway in London, The ‘Oh Yeah’ Studios in Belfast and the ‘FairTunes’ studio in Bogata. Organising showcases for new bands – including the ‘Strummerville Campfire’ tours at UK festivals every summer - such as Glastonbury and Lounge On The Farm, the biannual ‘Strummerville Sessions’ industry showcases and Strummerville new music band tours.

Via the website the charity also offers a platform for new bands to showcase their music - - and there is a magic Strummerville bus which bands can use for gigs and tours.

In addition Strummerville has a special projects fund – support has included helping Billy Bragg rehabilitate jail inmates via Jail Guitar Doors, raising awareness in schools around the UK to stop knife crime, working with Rinse FM to set up the Rinse Academy for young people in East London, working with the Sophie Lancaster Foundation to help raise the awareness of prejudice against subcultures so that young people and adults alike can feel free and safe to express their individuality.

They also wasted no time in setting up a live recording studio at Mick Jones’ public Library in London in 2010, working with Camden Calling to help homeless and vulnerable people in Camden through Music, working with the Amber Trust to help blind or partially sighted children to access and enjoy music, working with the LA Music club in Dover, helping music communities in Malawi and so much more.

More info on the support Strummerville offer can be found here:

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