Denmark Street may be short in length but it’s certainly long on history. Britain’s very own Tin Pan Alley has been synonymous with the music scene since the 1950s. Name checked in a Kinks song and home to session musicians such as Jimmy Page, its gravitational pull saw the likes of Hendrix hang out, the Sex Pistols lived and recorded on the street, and Elton John's iconic ‘Your Song’ was penned in its environs.
The good souls at Relentless Energy Drinks have taken up residence in the former Rockers guitar shop in an audacious pop-up that will host several upcoming music-themed events. As a brand associated with energy, passion, drive and success, Relentless have always closely associated themselves with all things rock 'n' roll.
In an explosive launch for their new #RelentlessCherry flavour, Clash co-hosted an evening of cocktails and banging beats in the surprise company of diminutive Canadian DJ and BBC radio presenter, B.Traits. Her sweet but sharp style was in pitch perfect partnership with the flavor of the night. The former B girl and mistress of all things bass kept the troops entertained with a dynamic mix of breakbeat, garage, drum 'n' bass and old-school rave, adding a little something special to this veritable musical mecca in the heart of London.
Photographs: Aoise Tutty
With thanks to Pistonhead