Sure, the indie pop template may well be much visited, but that hasn’t diminished its vitality, the space in which it allows groups to find their own voice.
As such, Alvvays aren’t doing any highly original. The Toronto group makes shimmering, shining, glistening indie-pop, with more than a hint of fey attraction amongst their gloried, storied riffs.
But they retain their own voice. Stylists rather than innovators, jaunty opener ‘Adult Diversion’ is matched by the languid, downbeat ‘Party Police’. Molly Rankin’s wonderfully understated vocals are reminiscent of Victoria Bergsman, with ‘Atop A Cake’ throwing away its twee title to reveal a tale of a twisted relationship.
Perhaps the highpoint, ‘Archie, Marry Me’ (below) opens with glacial guitars before stomping into a noise-pop verse. Utterly contagious, the self-effacing vocals take aim at a man who just won’t be tied down by a relationship. Sure, it’s not a topic pop has exactly shied away from, but Alvvays render it fresh, dynamic, new, on this joyous debut album.
Words: Robin Murray
- - -
- - -
Listen to ‘Alvvays’ in full via Deezer, below…