It doesn't take long to reach the heart of ‘Trap Lord’, the debut album from A$AP Mob member A$AP Ferg.
Following the success of A$AP Rocky’s ‘F*ckin’ Problems’ single and ‘Long. Live. A$AP’ album, Ferg wants to rub it in your face – “it” being the Mob’s popularity, or other things, according to ‘Trap Lord’ songs ‘4:02’ and ‘Dump Dump’.
On the surface, ‘Trap Lord’ is a straightforward procession of decadent trunk rattlers and brash rhymes. Ferg doesn’t mince words at all, and there’s something charming about his crass delivery. He won’t wow you with complex wordplay. Instead, you’re amazed by his sheer brazenness.
Like on the ‘Work’ remix (video below), for instance: “All she get is hard dick and some Cheerios.” Ferg doesn't break new ground for hip-hop, but there’s a magnetic authenticity to his approach. You respect ‘Trap Lord’ even if it doesn’t fit your regular motifs.
Though the Harlem rapper strays from traditional New York hip-hop, ‘Trap Lord’ serves its purpose, whether he’s discussing local beef (‘Didn't Wanna Do That’) or sending direct threats to naysayers (‘Murda Something’, featuring Waka Flocka Flame). Pioneering rap crew Bone Thugs-N-Harmony turn in a rousing feature on ‘Lord’, plying the beat with its signature brand of rapid-fire flows.
In the end, ‘Trap Lord’ is an impressive outing for Ferg and another win for A$AP Mob.
Words: Marcus J. Moore
- - -
- - -
Get the best of Clash on your iPhone - download the app here
Stream 'Trap Lord' via Deezer, below...