Wu Lyf have reacted angrily after their music was seemingly used without permission in an ad for the new Toyota GT86.
The use of music in advertising has become a thorny issue of late. Sigur Ros posted a memorable blog about 'sound-alikes' treading on their toes, while The National took umbrage with pro-Romney campaigners using their music in an online ad.
Now Wu Lyf are the latest to speak out. A new ad for the new Toyota GT86 has appeared online, which makes liberal use of the band's song 'Heavy Pop' - seemingly without their permission. Sadly, that's not all: the ad displays a rather chauvinistic attitude, with director Arnaud Uyttenhove displaying a series of men discussing their purchase of the car with the partner producing some rather emotional results.
All in all, it's in pretty poor taste.
Posting a message online (via NME) Wu Lyf struck out at the team behind the ad:
TO ANYBODY INTERESTED AS TO WHY WE ARE FEATURED IN A TOYOTA ADVERT: We, too, are interested to know why our music is featured in a sexist sports car advert that encourages men to live out their 'inner chauvinist'. We have not consented to this, we have not earned a penny from this and on behalf of the band I am fucking angry about this. Wouldn't have minded so much if it was for a Lamborghini.
- - -
Watch the video below.