The astonishing rise of PC Music has sparked no small amount of debate.
Initially, detractors pointed to the small scale nature of the project, it's perception as an echo chamber of ideals rooted in sugar sweet, late 90s pop and Internet 1.0 culture.
Yet Sophie has changed that. Aligned to PC Music, the producer is set to release new cut 'Lemonade' via Glasgow based dance powerhouse Numbers and it's caused the profile of the 'scene' - if it even deserves that tag - to rocket.
A few moments ago, flip side 'Hard' went live and it's proving to be every bit as divisive as the lead cut. Buoyed by vocal snippets pitched up into ear bleeding sonic gremlins, it seems to sit somewhere between The Powerpuff Girls and Joy Orbison.
So here you go.
Catch up with 'Lemonade' below.