Both traditional / interactive versions...

Arcade Fire have unveiled a new interactive video for 'Sprawl II' - allowing you to control the movement on screen.

Arcade Fire are big fans of unusual videos. To most bands, the video promo is a bit of a bind. Yet to the Canadian group, the humble music video is an opportunity to break new ground and expand on the themes of their output.

Last year, the band dropped a promo for 'We Used To Wait' which used Google maps to craft a unique, personalised video for each user.

Now Arcade Fire have created a video for 'Sprawl II' which allows you to control the movement. The ordinary video features Regine Chassagne dancing wildly, while the interactive version features your webcam.

Both videos were directed by long time collaborator Vincent Morisset. Find the interactive video HERE - activate your webcam, before controlling the movement on screen using your hands or mouse.

Arcade Fire - Sprawl II (Mountains Beyond Mountains)

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Interactive promo

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