Joseph Coward is keenly positioned to make his mark in 2013. Moving in the same circles as Charlie Boyer and Toy, and with a couple of impressive 7” single releases behind him on the O Genesis label, he has a number of cool shows coming up, including an appearance at East End Live supporting The Monochrome Set and is currently touting a single on Blank Editions. Not bad for a 21 year old. It’s fair to say he will be gracing the pages of many hipster mags and playlists over the coming months.
His take on atmospheric post punk casts chiming shadows through an Echo & The Bunnymen shaped prism of multi-layered guitars and low-fi loops to impressive effect. With a voice reminiscent of obscure late 80’s indie troubadour Bill Pritchard, fragile yet attractive, he also channels the sound of Smiths-era underground British guitar pop, whilst an unfussy backbeat breaks the song up and down with weary panache.
‘Sarah, Plain & Tall’ always threatens to break into joy, but is cleverly penned back to bring focus on lyrics dripping with regret and cynicism. It’s not his most direct song to date, but it’s maybe his most blissful, with strong strokes of black and white – and as the first track to emerge from the ongoing sessions for his debut LP, is a portent of great things to come.
Joseph Coward is set to support Crocodiles at The Compass in Chester on August 22nd.
Words by Libby Mone
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