A pop explosion in waiting, each new step from Prides seems to add to their confidence.
Take new single 'I Should Know You Better'. Sheer pop fizz from the off, the opening synth lines are tailor made for arena stardom.
There's a sense of 80s drama here, reminiscent of (early) Killers in its ability to make the inner workings of the heart seem impossibly glamorous.
Spending time in America alongside Magic Man, the group's live sound is continuing to shift and evolve. Throwing themselves open to new ideas, Prides have recruited a number of guest producers for a series of remixes.
Everything Everything are taking part, with the Manchester group supplying a typically daring re-draft. Picking apart the original recording, what emerges is rather more Balaeric, gently percussive but hugely uplifting.
Check it out now.
Prides have confirmed the following shows:
18 – 22 Prides Club (selected intimate venues around Scotland)
22 Leeds Festival (headlining BBC Introducing Stage)
24 Reading Festival (headlining BBC Introducing Stage)
29 Bingley Music Live
30 Dumfries Electric Fields Festival