You play it by hand, seemingly...

Third Man celebrated their third birthday recently by releasing a new record which can only be played at 3BPM.

Third Man like to keep fans on their toes. Dedicating themselves to the physical format, the label have released some - ahem - rather odd material.

However this takes the biscuit. Third Man turned three years old in style recently, holding a party at their base in Nashville. From the label's site: "Jack White played a surprise live set, the one and only Hell Beach opened, legend of Rock n' Roll Greg Cartwright was on the wheels of steel, cake sweets drinks and good times and warm feelings were had by all. Oh, and EVERYONE left with a 3 RPM LP containing EVERY Blue Series single we've ever released."

"The world's first 3 RPM record is a study in contradictions--it's cut at the slowest speed yet it plays faster than anything you've ever heard. It's a compilation of 7 inch records but it's packaged like a 12 inch. But the 12 inch sleeve is made like our 7 inch sleeve (as it is one continues piece of paper folded in half and put into an acetate sleeve). A bit like a snake eating its own tail. It comes with three bumper stickers yet there is no bumper. We gave it away for free yet given what it has fetched on eBay it is proving to be fairly valuable. It's easy to play but impossible to hear. You put your finger on it to slow it down, but this is no easy task (as evidenced by these youtube videos) and we estimate it would take 333 days of 33 hours training per day for your finger, hand, and arm muscles to spin at a continuous speed of 3rpm for X hours and X minutes."

Watch the instructional video below.

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What next for Third Man? Well, Jack White's solo album 'Blunderbuss' for one - it's due out on April 23rd.

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