To remix Michael Jackson
Skrillex, A-Trak and Diplo are to team up in order to remix a classic Michael Jackson track.
For some people, this will be a dream come true. For others, this collaboration will - literally - be the stuff of nightmares.
Skrillex, A-Track and Diplo are to team up for a new remix. The trio of big hitters will tackle Michael Jackson's classic single 'Bad' with the re-vamped version set to be released later this year. (via FACT)
The remix has been prompted by Pepsi, with the drinks firm set to give the track away. To grab the re-working, fans will be asked to buy a specially branded can of Pepsi and then scan in a code from the packaging.
Seemingly the remix ties in with the 25th anniversary of 'Bad', with the collaboration part of a wider effort by Pepsi to utilise the music scene. Labelled 'Live For Now' the initiative is being fronted by hugely successful pop icon Nicki Minaj.
As Mixmag rightly point out, this yet another tie up between fizzy drinks and electronic music. Last year iconic French production duo Daft Punk collaborated with Coca-Cola, designing a special range of bottles.
Other entries in the Coca-Cola scheme include leather-clad Frenchmen Justice, So-Me, Dutch trance titan David Guetta and more.
So: what do you think? Is branding on this level insidious or part of the creative process? Will the collaboration between Skrillex, A-Trak and Diplo be the stuff of dreams or the inspiration for nightmares?
For some people, this will be a dream come true. For others, this collaboration will - literally - be the stuff of nightmares.
Skrillex, A-Track and Diplo are to team up for a new remix. The trio of big hitters will tackle Michael Jackson's classic single 'Bad' with the re-vamped version set to be released later this year. (via FACT)
The remix has been prompted by Pepsi, with the drinks firm set to give the track away. To grab the re-working, fans will be asked to buy a specially branded can of Pepsi and then scan in a code from the packaging.
Seemingly the remix ties in with the 25th anniversary of 'Bad', with the collaboration part of a wider effort by Pepsi to utilise the music scene. Labelled 'Live For Now' the initiative is being fronted by hugely successful pop icon Nicki Minaj.
As Mixmag rightly point out, this yet another tie up between fizzy drinks and electronic music. Last year iconic French production duo Daft Punk collaborated with Coca-Cola, designing a special range of bottles.
Other entries in the Coca-Cola scheme include leather-clad Frenchmen Justice, So-Me, Dutch trance titan David Guetta and more.
So: what do you think? Is branding on this level insidious or part of the creative process? Will the collaboration between Skrillex, A-Trak and Diplo be the stuff of dreams or the inspiration for nightmares?
