‘Hotel Street’ to open on Charing Cross Road this month

During the Second World War, Hotel Street in Honolulu was part of an infamous district that served as a popular place for American servicemen, who had returned from the war in the Pacific for some R&R, to get a quick cuddle before they returned to the fighting. Located in Honululu’s Chinatown, the district was the also where Norman ‘Sailor Jerry’ Collins made a name for himself through his unique tattooing skills. This legacy is to be reignited by Sailor Jerry rum, who have chosen this as the name of their forthcoming London venue on Charing Cross Street, opening on the 19th April.

The venue will serve as a gallery and store by day, but by night will seek to emulate the seedy dive bars of its namesake, serving up Sailor Jerry-based cocktails and live music. The former being available from midday to midnight every night except Mondays, and consisting of mouth-watering Mules, Daiquiris, Vanilla Mojitos as well as weekly specials.

Each week the venue will play host to a live gig, showcasing the best in straight-up, no-nonsense rock n’ roll and punk, and already boasts a heady programme including Tall Ships, Three Trapped Tigers, John Fairhurst, and the Sheepdogs (see below for full details). This signals a protraction of Sailor Jerry’s commitment to support music, which has seen the brand stage gigs with a range of bands including the Black Lips, The Fall, Pete and the Pirates and Cerebral Ballzy amongst others. You can get tickets to any of these gigs by visiting the brands’ website or picking them up from the venue itself.

Staying with the entertainment theme, the venue will be holding a fortnightly Sunday film club, starting on Sunday 29th April at 6pm. The films will consist of a selection of infamous cult classics and timeless rock n’ roll documentaries with titles to be announced soon.

During the daylight hours, Hotel Street will also host an exhibition of 75 pieces of original artwork by Sailor Jerry, which have never been seen in Europe before. Curated by Amsterdam Tattoo Museum founder and tattooist Henk Schiffmacher, the exhibition will showcase Collins’ values of independence, hard work and unyielding standards of craftsmanship to a new generation. Furthermore, you can take a piece of him home with you as a selection of merchandise will be on available to buy, including t-shirts, jackets, hoodies and belt buckles.

For more information on Hotel Street and Sailor Jerry, visit www.sailorjerry.com/uk
To buy Tickets, go to www.Sailorjerry.com/uk, www.facebook.com/sailorjerryUK

Gig dates and line ups:
Thu 19th April King Khan and The Shrines
support from King Salami and The Cumberland 3
Tue 24th April John Fairhurst
support from Milly Blue
Wed 25th April Dirty Beaches support from Chapter 24 and DJ set from Crocodiles
Tue 1st May Joe Gideon & the Shark
support from John J Presley
Wed 2nd May Comanechi
support from A Grave With No Name
Tue 8th May Bass Drum of Death FREE
support from Cheveu
Tue 15th May The Sheepdogs FREE
Wed 16th May PAWS £3
Thu 7th June Tall Ships £3
Fri 8th June Dee Dee (Dum Dum Girls) solo set £3
Thu 21st June Brontide (Holy Roar label takeover) FREE

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