Weekend of live music planned

Sailor Jerry are set to salute their illustrious founder with a weekend of live music in London.

An inspiration to anyone who has walked their own path in life, Norman 'Sailor Jerry' Collins left a massive legacy. Lending his name to the famous rum, the tattooist and free-thinker has achieved lasting fame.

Sadly dying on June 12th, 1973 each year Sailor Jerry pays tribute to its founder. Passing earlier this week, the brand have arranged a full weekend of live music at its Charing Cross venue Hotel Street.

Named after Honolulu's infamous Hotel Street District where Collins' made his name, Hotel Street has already played host to fantastic shows from DZ Deathrays, Crocodiles and many more.

Kicking off yesterday (June 13th), Hotel Street is set to host Old Ironsides Hour. Kicked off in honour of Norman Collins' famed radio broadcasts, this is a daily 60 minute tribute with specials on offer and 20% off selected exclusive items from the Hotel Street store.

The celebrations will be brought to a close with a performance from Bo Ningen on June 16th. Initially from Japan, the London based garage rock outfit are responsible for some ferocious nuggets of psych-garage wisdom.

Advance tickets are on sale at Sailor Jerry UK's Facebook page.

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