In the space of just a few days, Luis Suarez went from hero to villain.
Scoring two goals against England, the striker virtually assured Uruguay's qualification for the next round of the World Cup.
However in the next game against Italy, the footballer caused global infamy by appearing to take a bite out of an opponent's shoulder.
Impromptu juries were summoned, with Suarez seeming to face trial by a billion eyes. American gossip website TMZ did the obvious thing, of course - they tracked down Bruce Springsteen to ask The Boss his opinion.
Seemingly stopped in the street, the video shows Bruce Springsteen caught off guard. Asked about the incident, the singer says: "Are there any rules about biting in the World Cup? There should probably be one! Biting has no place in sports" before declaring Mike Tyson's infamous munch on Evander Holyfield to be "the final bite".
Oh, and look out for the TMZ journalist labelled the Uruguayan striker 'Louis Sanchez'...