Public Enemy Sellaband Deal

Rap icons Public Enemy have signed a new deal which allows fans to fund the recording of their new album.

The growth of the internet has created exciting new avenues for the music industry. When the emerging technology mingles with creativity never before imagined ways of creating and dissecting music can be found.

Hip hop icons Public Enemy are the latest group to break free from the shackles of a label and find new ways to create music. By signing a new deal with Sellaband the group are set to allow fans to fund the recording of their new album - in exchange for a share of the revenue.

The new scheme will see Public Enemy raise up to $250,000 in increments of $25 in order to record and release the forthcoming album.

Issuing a statement on the new deal, Public Enemy rapper Chuck D claimed that firms such as Sellaband would have an enormous affect on the music industry.

"SellaBand's financial engine model goes about restructuring the music business in reverse," he explained.

"It starts with fans first, then the artists create from there. The music business is built on searching for fans and this is a brand new way for acts to create a new album with fans first, already on board."

Under the deal Public Enemy retain ownership of the album, and also dictate how fans are rewarded.

Public Enemy are the first big name to sign a deal with Dutch based firm Sellaband. The group aren't the first to try a similar scheme, however, with Patrick Wolf releasing his partly fans funded album 'The Bachelor' earlier this year.